About Buildroy
Built by one person, for teams who need to prove value fast.
My name is Ethan. I built Buildroy because I kept watching great products lose deals they should have won.
The pattern was always the same. A prospect asks “what’s the ROI on this?” The sales rep sends a spreadsheet. The spreadsheet goes into a folder. The deal stalls. Not because the value wasn’t there -- because it wasn’t visible.
I wanted a tool that could show a prospect the number before they even get on a call. Something that generates a working, embeddable ROI calculator from a plain-English prompt in under 60 seconds. No designer. No developer. No template library to browse.
That’s what Buildroy does.
Who uses it
Marketing teams embed calculators on landing pages to capture leads before the form. Sales teams send calculator links to prospects to replace the “what’s the ROI?” email. IT and finance teams use calculators to justify tool purchases and budget requests internally.
The common thread is proof. Buildroy turns a claim into a number.
How it works
You describe what you want to calculate. Buildroy generates the inputs, the formula, the output display, and the lead capture form. You tweak until it’s right. You embed it with one line of code or share it as a link.
The whole thing takes about 60 seconds on the first try. Most people have their calculator live before their coffee gets cold.
Pricing
Free to try, no credit card required. One calculator on us, forever.
Solo plan is $19/month: five calculators, unlimited inputs, lead capture, embed on any site, badge removal.
Pro is $59/month: unlimited calculators, advanced analytics, file export (HTML, React, JavaScript), custom domain.
One-time option: $49 per calculator, lifetime license, no subscription.
Contact
Questions, feedback, or a broken calculator: support@buildroy.com
I read everything.
-- Ethan