How Buildroy compares to HubSpot
| Feature | Buildroy | HubSpot |
|---|---|---|
| Captures contact info plus the prospect's specific financial inputs in one interaction. | Forms collect contact info but not financial assumptions -- lead data is shallow. | |
| Embeds on HubSpot CMS pages and syncs to HubSpot CRM via webhook. | No formula builder or real-time calculation support. | |
| Solo plan | HubSpot's full marketing hub starts at $800/month -- expensive if ROI calculators are your specific need. | |
| Branding badge off on paid plan. | Free form builder has HubSpot branding that cannot be removed without a paid plan. | |
| Shareable result URL lets prospects forward their specific ROI calculation internally. | No shareable result URL. |
About HubSpot pricing
HubSpot free forms: unlimited but HubSpot-branded. Starter CRM Suite $20/month. Marketing Hub Starter $800/month. Professional $3,600/month.
Why teams switch from HubSpot to Buildroy
HubSpot's free form builder is genuinely good for contact forms, demo request forms, and newsletter signups. It is not a calculator. If your sales team's pitch centers on ROI -- cost savings, payback period, revenue impact -- a contact form asks a prospect to trust your numbers. An ROI calculator lets them run the model themselves and arrive at the same conclusion. That shift from 'here is our claim' to 'here is your result' is where calculator-based lead capture outperforms form-based lead capture. Buildroy calculators embed on any HubSpot-hosted page or CMS page with a copy-paste snippet and sync lead data to HubSpot via webhook or Zapier.
The lead data you capture is also richer. A HubSpot form captures name, email, company, and maybe a job title. A Buildroy calculator captures all of that plus the prospect's current headcount, contract value, churn rate, or whatever inputs your ROI model uses. Your sales team enters the first call knowing what the prospect's numbers look like -- not just who they are.
Ship an ROI calculator in 60 seconds
Free to try. $19 per month for unlimited calculators on the Solo plan.