How Buildroy compares to Instapage
| Feature | Buildroy | Instapage |
|---|---|---|
| Embeds inside Instapage pages as a widget | Starts at $199/month -- one of the most expensive landing page tools in the market. | |
| Captures financial inputs alongside contact info for richer lead data. | No native calculator or formula builder. | |
| Solo plan | Lead data is contact info only -- no way to capture a prospect's specific financial assumptions. | |
| Real-time calculation turns the landing page into an interactive tool, not just a read experience. | Personalization features are ad-message-based, not input-driven. | |
| Lead notification includes the prospect's specific numbers, not just their email. | Overkill for teams whose bottleneck is the offer, not the page. |
About Instapage pricing
Instapage Build $199/month: unlimited pages, A/B testing, heatmaps. Convert plan is custom enterprise pricing.
Why teams switch from Instapage to Buildroy
Instapage is a premium landing page platform built for PPC teams who need personalization at scale, A/B testing, and heatmaps. Plans start at $199/month. If you are running paid search and your landing pages already convert well, the next lever is often the offer itself -- not the page design. An ROI calculator gives a PPC visitor a reason to engage beyond reading copy. They enter their own numbers, see a result personalized to their business, and that result is the conversion event. Buildroy calculators embed inside any Instapage layout with a single widget embed and work within Instapage's drag-and-drop builder.
The practical workflow is: Instapage handles the page, headline, and ad message match. Buildroy handles the calculator section that turns a visitor into a qualified lead. The calculator captures email, specific financial inputs, and calculation result -- richer lead data than a standard contact form. Your sales team gets a lead notification with the prospect's numbers already filled in, which makes the first call more informed and shorter.
Ship an ROI calculator in 60 seconds
Free to try. $19 per month for unlimited calculators on the Solo plan.